The campaign was simple. A belly-band and bookmark were designed by the good folks at Hero and were then put in and around used books. Those books were hand-delivered to creative directors, bigwigs and mucketymucks at all the major communications shops around town. Here's what they got:

Were you included? Did you want to be? It's easy. Just email my head at jordan@myheadfullofideas.com. I'll hand-deliver one to you, too. You can even put in a book request.
No comments:
Post a Comment