Everyone thinks creativity is like magic, but really it's not. There are a ton of tips and tricks (and ideas) that you can use to come up with creative ideas. Every week I'll be profiling one for you to try on your own when you need an idea fast.
OPPOSITES
There is something intrinsically interesting about saying the opposite of a conventional belief and then making an argument for it. It can be the basis of a good headline. Isn't your attention piqued by statements like these?
VEGETARIANS MAKE THE BEST HAM SANDWICHES.
WHATEVER YOU DO, DON'T BUY ONE OF OUR REFRIGERATORS.
MAKING ROCKET SCIENCE LOOK EASY.
LOSING MONEY MAY BE THE MOST FUN YOU EVER HAVE.
The key, of course, is to then make a compelling argument for the opposite and in turn make the point you wanted to but. But it's an easy way to be interesting.
Stay tuned for another great idea next week.
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